Creating a Custom Store Landing Page with Empress

Guides & Tutorials
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Introduction

Welcome to our user-friendly guide guide on creating a custom Store Landing Page in Empress. This is a powerful feature that allows you to build a unique, engaging, and professional landing page for your online store, which is crucial in attracting and retaining customers. This guide is designed keeping in mind the needs of our business users, therefore, we will focus on a practical, step-by-step demonstration of this feature.

Introduction: The Significance of the Store Landing Page in Empress

A Store Landing Page is your online store’s front door. It’s the first page your customers see, and it’s where they decide whether to stay and shop, or leave. It’s crucial to make a good first impression, and that’s where the Empress Store Landing Page comes into play. It gives you the power to design and control your landing page, presenting your products in the most appealing way possible.

Creating a Store Landing Page: A Step-by-Step Guide

To create your Store Landing Page, you’ll need to navigate through the Empress user interface. Here’s how you do it:

  1. Create a Web Page: Begin by creating a new Web Page in your Empress application.

  2. Set a Route for Your Page: Assign a unique URL route for your page. For instance, you could use /store as the URL for your store’s landing page.

  3. Select Content Type: Now, in the Content Type field, select the option labeled Page Builder.

  4. Add a Row in the Page Building Blocks Table: Click on the ‘Add Row’ button in the Page Building Blocks Table.

  5. Select a Web Template: Empress offers a variety of ready-to-use web templates. Choose one that suits your store’s style and vision.

  6. Add Values: Customize your page by clicking on the ‘Edit Values’ button next to each block. This will open a dialog box where you can add the content for each section.

  7. Publish Your Web Page: Once you’re satisfied with your page, make sure the ‘Published’ option is checked to make your page public. You can preview your page by clicking on See on Website or by visiting the URL route you’ve configured.

  8. Set as Your Home Page: Finally, make your store landing page the first page your customers see by setting it as your Website home page.

Leveraging the Store Landing Page for Business Success

The Store Landing Page feature is not just about aesthetics. It’s about facilitating a smooth shopping experience for your customers, showcasing your products in the best light, and ultimately, boosting sales. By following this guide, you’ll be able to create a Store Landing Page that effectively communicates your brand’s value and appeals to your target audience.

For additional support or resources, feel free to contact our customer service team or visit our extensive online resources. Empress is here to help you succeed in your online business endeavors.