Empress Marketing Strategy

Hey Empress Community

Big news! We’re on the cusp of an exciting transformation, ready to redefine business management for small to medium-sized enterprises (SMEs), especially those in the non-profit and B-corp sectors. Today, we want to give you an inside look at our comprehensive marketing strategy, meticulously crafted to enhance Empress’s presence in the ERP market, drive customer engagement, and position us as a leader in sustainable and efficient business solutions.

Our Ambitious Goals

We’re setting our sights high with objectives that include:

  • Increasing Empress’s visibility in the competitive ERP market for SMEs.
  • Driving accelerated lead generation, customer acquisition, and retention.
  • Establishing Empress as the go-to solution for sustainable and efficient business management.

Who We’re Reaching Out To

Our primary audience is you - the SMEs in need of effective, yet affordable ERP solutions, and businesses focusing on sustainability and social responsibility. We understand your challenges and are here to help you overcome them.

Empress’s Core Messages

We’re all about:

  • Empowering your business growth and sustainability.
  • Bringing efficiency and innovation to your business management with Empress.

Strategies to Reach and Engage

Digital Marketing

  • SEO: Targeting those essential keywords to make Empress easy to find.
  • PPC: Launching focused campaigns on platforms where you spend your time, like Google and LinkedIn.

Content Marketing

  • Blogging: Expect regular posts on the benefits of ERP, industry insights, and success stories.
  • Webinars/Workshops: We’re rolling out sessions on ERP integration, business sustainability, and tech for growth.

Social Media Marketing

  • We’re active on LinkedIn, Twitter, and Facebook.
  • Engaging campaigns like #WearTheCrown and #EmpressImpact.
  • Collaborating with influencers to broaden our reach.

Email Marketing

  • Monthly newsletters packed with updates, articles, and invites.
  • Lead nurturing emails tailored to where you are on your business journey.

Sales and CRM Strategies

  • Direct sales via our online platform.
  • Strong partnerships with business consultants and tech advisors.
  • A blend of personalized and automated CRM approaches.
  • An active community forum for all your support needs.

PR, Events, and More

  • Regular press releases and articles in business and tech publications.
  • Joining key industry events for networking and brand exposure.
  • Creating brochures, case studies, and demos that tell the Empress story.

Our Budget Philosophy

We’re allocating our budget smartly across channels, focusing on what gives the best ROI and impact.

Tracking Our Success

We’ll be keeping a close eye on KPIs like website traffic, lead conversion, and social media engagement, tweaking our strategy based on real data.

The Plan in Phases

  • Phase 1 (Q1-Q2): Amplifying brand awareness and lead generation.
  • Phase 2 (Q3): Deepening engagement and improving conversion.
  • Phase 3 (Q4): Analyzing and refining our strategy for the next year.


This strategy isn’t just about Empress; it’s about empowering SMEs like yours to reach new heights. With our balanced approach to digital and traditional marketing, plus a strong focus on content and community, we’re set to make a splash in the ERP market and help you grow.

Got thoughts or questions? Reach out at [email protected]. We’re all ears!

The Empress Team