Mastering Brand Management for Efficient Business Operations

Introduction

In every business, a Brand serves as a unique identifier that sets your products apart. It’s often the name of the manufacturer or the packer, but it can also be the name under which the product is sold. In Empress, we take this a step further. We’ve developed a feature that lets you assign Brands to Items, making product identification easier and setting default values for various fields.

Accessing the Brand List

Before we get started with creating Brands, let’s take a look at how you can access your existing Brands.
Simply follow these steps:

  1. Navigate to Home > Selling > Sales > Brand

You will then see a list of all the Brands you’ve already created.

How to Create a New Brand

Creating a new Brand in Empress is easy. Here’s how:

  1. First, go to the Brand list and click on New.
  2. Enter a Brand name and add a description if necessary.
  3. Click Save.

That’s it! You’ve just created a new Brand. Now, you can associate this Brand with different Items.

Key Features of the Brand Functionality

The Brand functionality in Empress is packed with features designed to make your business operations smoother. Here are some key ones:

Setting Defaults for Items of a Specific Brand

In Empress, you can set default values for a Brand. Then, when this Brand is assigned to an Item, these defaults will automatically apply to any Sales/Purchase transactions involving Items of this Brand.

Here are the defaults you can set for a Brand:

  • Default Warehouse: This is where the Item will be sourced/stored, depending on the transaction.
  • Default Price List: The Price List that will be used in Purchase/Sales transactions.

Purchase Defaults

When conducting Purchase transactions such as Purchase Orders, Purchase Receipts, or Purchase Invoices, the defaults you set will automatically apply when you select an Item of this Brand. These include:

  • Default Buying Cost Center
  • Default Supplier
  • Default Expense Account

Sales Defaults

Similarly, for Sales transactions like Sales Orders, Delivery Notes, or Sales Invoices, the defaults you set will automatically apply when you select an Item of this Brand. These include:

  • Default Selling Cost Center
  • Default Income Account

By managing Brands effectively in Empress, you streamline your sales and purchase processes and ensure the correct defaults are always applied. This can help to prevent errors and inconsistencies, thus improving overall efficiency and productivity.

For additional non-technical resources or support, please visit our Empress Support Center or reach out to our dedicated support team. We’re here to help you make the most of Empress for your business.