Welcome to this easy-to-follow guide on Email Campaign, one of the most powerful features of Empress for businesses. This feature allows you to plan, track, and manage your email marketing campaigns directly from Empress, giving you a comprehensive overview of your marketing efforts.
Understanding the Email Campaign Feature
The Email Campaign feature in Empress is designed to make your email marketing efforts seamless and efficient. It allows you to:
- Create new email campaigns
- Track the status of ongoing campaigns
- Set start and end dates for each campaign
- Choose recipients for each campaign
This feature helps you streamline your marketing efforts, making it easier to reach out to leads, contacts, or email groups. It also allows for customization of sender details, letting you decide who the email appears to come from.
How to Utilize the Email Campaign Feature
Here’s a step-by-step guide on how to use the Email Campaign feature:
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Creating a New Campaign: To create a new campaign, navigate to the Email Campaign section under the CRM module. Click on the “New” button to start creating your campaign.
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Setting Up Campaign Details: Fill in the necessary details for your campaign. These include:
- Campaign Name: Link this to your pre-existing campaigns.
- Email Campaign For: Choose whether the campaign is for a Lead, Contact, or Email Group.
- Recipient: Select the recipient for your campaign.
- Sender: Choose the sender details for your campaign.
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Setting Up Dates: Choose the start date for your campaign. The end date is automatically set by the system once the campaign is completed.
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Tracking Status: You can track the status of your campaign. The status options include Scheduled, In Progress, Completed, and Unsubscribed.
User Roles and Permissions
The Email Campaign feature is accessible to the “System Manager” role. Permissions for this feature include the ability to create, delete, read, write, and share campaigns.
Wrapping Up
The Email Campaign feature is a powerful tool that can significantly enhance your email marketing efforts. By integrating your campaigns directly into Empress, you can more efficiently manage and track your marketing efforts.
For additional support or resources, please refer to the Empress user manual or contact our support team.