Introduction
Welcome to this comprehensive guide on using the Newsletter feature in Empress. This powerful tool allows you to create, schedule, and send newsletters to various groups within your business network. By leveraging this feature, you can enhance your communication with customers, employees, investors, and other stakeholders.
Introduction to Newsletters in Empress
Newsletters are recurring emails sent out to a specific group of subscribers. They serve as a valuable tool for sharing product updates, company news, and other information. They are particularly significant from a Customer Relationship Management (CRM) perspective, as they can foster engagement with both current and potential customers.
Before you can send newsletters, you first need to establish Email Groups. These are specific clusters of subscribers who will receive your newsletters.
To access the Newsletter feature, follow this path on your Empress homepage:
Home > Settings > Email > Newsletter
How to Create a Newsletter
- Go to the Newsletter list and click on ‘New’.
- In the ‘RECIPIENT’ field, select the appropriate Email Group.
- Type in your ‘Subject’.
- Write your ‘Message’.
- Click on ‘Publish’ to make the newsletter available online.
- If you want to include an option for subscribers to unsubscribe, tick the ‘Send Unsubscribe Link’ box.
- Ticking ‘Send Web View Link’ will add a link to the email that allows subscribers to view the newsletter in their web browser. This option only appears once the newsletter is published.
Key Features of the Newsletter Tool
Creating Email Groups
With Empress, managing your subscribers is easy. You can group them into different Email Groups. This feature allows you to target specific clusters of subscribers effectively. In the ‘RECIPIENT’ field within the newsletter, you can select multiple email groups.
Scheduling Newsletters
Empress gives you the ability to schedule your newsletters to be sent out at any future date and time. This flexibility allows you to plan your communication strategy in advance and ensure your newsletters are dispatched at the most effective times.
Testing Newsletters
Before sending out your newsletter to all subscribers, you can send a test version to a designated ‘Test Email Address’. This feature allows you to review the newsletter and make sure it’s perfect before it goes out to your entire subscriber list. Once you’re satisfied with the test version, you can dispatch it to all subscribers by clicking on ‘Send’.
Conclusion
The Newsletter feature in Empress is a powerful tool for enhancing your business communications. It offers a user-friendly interface and practical applications to help you manage your newsletters effectively. By mastering this feature, you can improve your interaction with various stakeholders, leading to better relationships and increased business success.
For additional help or resources, please refer to our Empress user guide or contact our support team.