Introduction
Empress, the intuitive business management tool, offers a variety of features to help you streamline your business processes. One such feature is the Market Segment. This feature aids in organizing your customers into distinct groups based on common characteristics such as demographics and buying habits. By using the Market Segment feature, you can better understand your customers and tailor your marketing efforts accordingly.
Understanding the Market Segment Feature
The Market Segment feature in Empress provides a structured way to classify your customers. It allows you to create unique market segment names, which can then be used to tag your customers. This helps in tracking customer behavior, analyzing market trends, and developing targeted marketing strategies.
Key Benefits
- Data Organization: Easily categorize customers into distinct segments.
- Improved Customer Understanding: Gain insights into customer behavior and preferences.
- Targeted Marketing: Develop personalized marketing strategies for each segment.
How to Use the Market Segment Feature
Viewing Market Segments
- Navigate to the Empress dashboard.
- Click on the CRM module.
- Select the Market Segment option to view the list of existing market segments.
Creating a New Market Segment
- While in the Market Segment view, click on the Create button at the top right corner.
- In the Market Segment field, enter the name of the new market segment.
- Click Save to save the new market segment.
Editing a Market Segment
- Click on the market segment you wish to edit.
- Edit the Market Segment field as needed.
- Click Save to save changes.
Sorting Market Segments
Market Segments are automatically sorted by the last modified date. To change the sorting order, click on the Sort button at the top right corner and select the preferred sorting order.
User Roles and Permissions
The Market Segment feature can be accessed by users with the Sales Manager role. These users have the ability to create, read, write, delete, print, and share market segments.
Conclusion
The Market Segment feature in Empress is a powerful tool for organizing your customer data and tailoring your marketing strategies. By effectively using this feature, you can enhance your business operations and customer relationships. For further assistance or queries, please refer to the Empress support documentation or contact our customer support team.