Introduction
In Empress, the Lost Reason Detail feature is a crucial tool for understanding why business opportunities are not converted into sales. This feature enables you to monitor and analyze the reasons behind losing potential business deals, allowing for strategic decision-making and improvement of sales tactics.
From a business perspective, understanding the ‘why’ behind lost opportunities is as important as tracking successful deals. The Lost Reason Detail provides insights that can help refine your sales strategy, improve your product or service, and ultimately, increase your conversion rates.
Functions and Benefits
The primary functions of the Lost Reason Detail feature include:
- Viewing Lost Reasons: This feature allows you to view the reasons associated with lost opportunities.
- Editing Lost Reasons: You can edit or update the reasons as per the feedback received from the potential customers or the sales team.
- Sorting Lost Reasons: You can sort the lost reasons based on various factors to help you focus on the most recurring ones.
- Tracking Lost Reasons: This feature allows you to keep track of the lost reasons over a period, which helps you identify trends and patterns.
These functions translate into several benefits for your business:
- Strategic Decision Making: With insights on why opportunities are lost, you can make strategic decisions to better your sales process.
- Improved Sales Tactics: Understanding the reasons behind unsuccessful deals can help tweak sales tactics for better conversion rates.
- Better Product/Service: Feedback from lost opportunities could help improve your product or service.
- Increased Conversion Rates: By addressing the reasons behind lost opportunities, you can work towards increasing your conversion rates.
User Interface Guide
To access and use the Lost Reason Detail feature, follow the steps below:
- Log in to your Empress account and go to the CRM module.
- In the CRM module, click on the Lost Reason Detail section.
- Here, you will see a list of all lost reasons. Click on any item to view detailed information.
- To edit a lost reason, click on the ‘Edit’ button, make the necessary changes, and then click ‘Save’.
- You can sort the lost reasons by clicking on the ‘Sort’ button and choosing your preferred sorting criteria.
User Roles and Permissions
In Empress, different user roles have different permissions. Depending on your role, you may have full access (view, edit, sort, track) or limited access (view only) to the Lost Reason Detail feature. Administrators can grant or limit access to this feature.
Conclusion
The Lost Reason Detail feature is an invaluable tool in Empress that helps businesses understand their shortcomings and work towards increasing their conversion rates. By effectively using this feature, businesses can strategically improve their sales tactics, refine their products or services, and ultimately, achieve better success.
For additional help or resources, you can visit the Empress Support Center or contact our customer support team.