Introduction
Understanding the origin of your business leads can significantly enhance your marketing strategies. In Empress, the Lead Source feature helps you track and manage these sources, thus providing valuable insights into the effectiveness of various marketing channels.
Accessing Lead Sources
To view your Lead Sources, follow the path below:
Home > Selling > Settings > Lead Source
How to Create a New Lead Source
Creating a new Lead Source in Empress is straightforward. Here’s how:
- Navigate to the Lead Source list.
- Click on the New button.
- Type in the ‘Source Name’. This could be the name of a marketing campaign, an event, a reference, or even a social media platform.
- Optionally, provide more context about the source in the ‘Details’ section.
Lead sources could be anything from contact forms on your website, marketing campaigns, events, references, to ads on social media platforms.
Once you’ve created a Lead Source, it will appear in your Lead Source list, where you can manage all your lead channels.
Key Benefits of Lead Source Management
By effectively tracking and categorizing your Lead Sources, you can:
- Gain valuable insights into the performance of your different marketing strategies.
- Make informed decisions for future campaigns backed by data.
- Allocate your marketing budget more efficiently by understanding which channels are producing the most leads.
Conclusion
In summary, the Lead Source feature in Empress is a powerful tool for businesses aiming to optimize their marketing efforts. By providing a clear overview of where your leads are originating from, it allows for more strategic decision-making and efficient resource allocation.
For further assistance or more information, please refer to our user-friendly resources or contact our support team.