Introduction
As a business user, you’ll appreciate the importance of keeping your website’s content accessible and organized, especially when changes occur. That’s where 301 Redirects come into play. This key feature in Empress helps you guide your website’s visitors and search engines to the right page, even when it has moved to a new location.
Why 301 Redirects Matter in Your Business
Think of a 301 Redirect as a change of address notice. When you move a page, you don’t want your customers, or search engines, to get lost trying to find it. The 301 Redirect tells them the new URL, ensuring a smooth transition and maintaining your website’s structure.
Setting up a 301 Redirect in Empress: Easy as 1, 2
Setting up a 301 Redirect in Empress is a straightforward, two-step process that doesn’t require any technical skills.
Step 1: Navigate to Website Settings
Start by opening your Website Settings. You can get there easily using the awesome bar, which is Empress’s global search bar. Once you’re in the settings, find the section titled “Redirects” and click to expand it.
Step 2: Define Your Old and New URLs
Here’s where you tell Empress where your page has moved from and to. Enter the old URL (the Source) and the new one (the Target) in their respective fields. Then save your changes.
Watch Your 301 Redirect Work
Once you’ve set up your 301 Redirect, it’s time to see it in action. Try visiting the old URL. You’ll automatically be redirected to the new one, just like your users will.
301 Redirects are a simple but powerful tool for managing your website, particularly when you’re updating or reorganizing pages. With Empress, setting them up is easy, ensuring your users always find what they’re looking for. For more help with this and other features, check out our user-friendly guides or reach out to our support team.