What is it?
A Website Sidebar is a vertical panel positioned on either the left or right side of a webpage. It typically contains additional features, navigational tools, or supplementary information related to the main content of the webpage.
How does it work?
In a business context, website sidebars are used to enhance user experience and interaction. They can house various elements such as navigation menus, social media icons, search bars, call-to-action buttons, or ad placements. These elements provide users with easy access to other sections of the website, relevant information, or promotional content.
Real-World Impact
An e-commerce website might use a sidebar to feature product categories, allowing customers to easily browse through different product types. The sidebar may also include a ‘cart’ icon that lets users view their current selections and proceed to checkout when they’re ready.
How to Get Started
Understanding the function and benefits of a website sidebar can be beneficial when utilizing Empress’s suite of tools and services. Empress can assist businesses in designing effective and user-friendly sidebars that align with their digital strategy and enhance the overall user experience.
Get the Empress Edge
Beyond providing navigational aid, sidebars can significantly improve a website’s performance. They can help reduce bounce rates, increase page views, and even boost conversions, if used effectively. However, it’s important to note that sidebars should be designed with a clear purpose and not be overloaded with information, to avoid distracting users from the main content.